My contribution to a series of visuals created for "Let's BO" campaign, a bohemian style retreat.
A lively Ramadan visual created for Raya, combining multiple motion-styled character compositions and energetic lighting effects to reflect the festive, fast-paced spirit of the season. I built the visual entirely in Photoshop, blending separate stock elements, adding neon light trails, and crafting a vibrant color flow to capture a sense of excitement and readiness for Ramadan.
A poetic outdoor concept blending Emirati verse with the beauty of Abu Dhabi’s landscapes. I combined AI-generated imagery with Photoshop editing and custom typography to create billboard visuals that capture the lyrical essence of the desert and oasis, merging cultural depth with modern simplicity.
A poetic visual campaign welcoming travelers to Abu Dhabi, inspired by Sheikh Zayed’s timeless words. I combined AI-generated imagery with detailed Photoshop editing and typography to create two contrasting key visuals. One minimal and grounded, the other surreal and dreamlike — both capturing the spirit of home, pride, and belonging.
My contribution to a collection of visuals created for several campaigns, each hammering on the services and selling or buying with ease with Contact Cars Application & Website. The availability and comfort were the main focus of the visuals, while delivering all the requested POS in a simple yet fun way.
As part of a creative pitch for Bobai Sunscreen, I developed a fresh visual direction that emphasized natural light, warmth, and positivity, tying the product to carefree outdoor moments. The visuals combined stock images and illustrations with the product placement to create an uplifting, sun-soaked identity that resonated with the brand’s promise of protection and freedom under the sun. In addition, I proposed an innovative outdoor concept where billboard backgrounds would change to reflect different times of the day, sunrise, midday, and sunset .. Creating an interactive, eye-catching experience that highlights the product’s all-day protection while engaging audiences in a memorable way.
A conceptual exploration for Wasla Festival 2024, where I presented three distinct visual directions blending cultural identity with modern artistry. Each concept merges AI-generated imagery with detailed Photoshop editing, collage work, and custom layout design. The goal was to capture the festival’s fusion of Arab music, art, and cuisine in London through bold contrasts, vibrant symbolism, and a contemporary graphic rhythm that bridges tradition and modern energy.
A public awareness campaign for the Environment Agency – Abu Dhabi, titled “Let’s Stop Human Extinction,” aimed to emphasize that protecting the environment is, ultimately, protecting ourselves. Each poster reimagines the universal stop symbol using natural elements: clouds, grass, and water, to represent air, land, and water. The first visual, made of clouds with a bird, highlights the agency’s role in protecting air quality. The second, a ring of grass with a fox, reflects efforts to preserve terrestrial biodiversity. The third, formed from water with a goldfish, symbolizes groundwater conservation. Together, the series delivers a poetic yet urgent message about balance, sustainability, and human responsibility toward nature.
For Gawamen, a Saudi-based delivery service that launched during the pandemic to make people’s lives easier, I worked on the key visuals for a pitch campaign. The challenge was to bring their bold and futuristic identity to life while connecting it to the concept of delivery as an essential, almost heroic service. I designed cinematic-style posters and visuals that merged sci-fi aesthetics with grounded delivery elements, creating a strong narrative feel. These visuals were pitched as part of a larger campaign idea and helped capture the brand’s ambition to stand out in a competitive market.
For ADIPEC, I created a series of corporate ads for NPCC that positioned the company as a trusted leader in petroleum construction projects. The visuals were developed for outdoor, digital, and print placements, highlighting NPCC’s strong legacy, advanced capabilities, and partnership-driven approach. Each concept aimed to balance professionalism with impact, reinforcing NPCC’s message as the best choice for major onshore and offshore oil & gas projects.
A visual campaign for Greenland Cheese crafted entirely from stock imagery and built piece by piece in Photoshop. I handled the concept, art direction, and full compositing, creating two vibrant visuals that celebrate everyday Egyptian meals with a playful, appetizing twist.
A clean, impactful key visual for Magrabi highlighting the clarity of improved vision. I created the concept, handled the art direction, and executed the full visual in Photoshop, blending a stock image and blur effects to contrast real-life “before and after” sight in a single striking image.
A fully crafted key visual built entirely in Photoshop. Every element, from the fruits and crates to the background and lighting, was composited from separate stock images. I designed, color-graded, and built the full scene piece by piece to create a fresh, natural market world that visually brings the brand’s tagline to life.
A stylized poster created for the Saudi Arabia Snooker Masters 2024, blending AI-generated visuals with extensive Photoshop work. I used Midjourney to generate the initial scene, then refined the entire layout, reworking colors, typography, and composition, to achieve a bold, minimal, and retro-sport aesthetic that highlights the event’s dynamic energy and national identity.
A soft-toned, feminine visual created for Sofy, blending real product photography with a surreal digital composition. I directed the product shoot and then built the rest of the scene using carefully selected stock images, balancing lifestyle elements, textures, and floating objects to evoke comfort, lightness, and modern femininity. The result is a clean, airy layout that feels both premium and relatable.
A cheerful and colorful Ramadan campaign visual for Italiano Pasta, designed to blend festive spirit with a playful, family-friendly vibe. I built this composition using stock photos and custom graphic elements, crafting a bold color palette and geometric layout inspired by Italian pop art. The typography, icons, and visual rhythm work together to create a joyful, modern Ramadan twist, making pasta feel fun, lively, and part of the celebration.
A vibrant summer-themed visual for StarVille, designed to capture a playful, youthful vibe. I built this piece through a mix of stock photography, color grading, and digital composition, layering tropical elements, textures, and warm gradients to evoke a carefree, sun-soaked mood. The visual balance between bold typography, energetic colors, and clean product placement makes it fresh, modern, and eye-catching.
